Number-crunching may be something you do well for your clients, but it isn’t the only thing… or even the most important thing. The primary role you take with your clients is that of TRUSTED ally, guiding them through the tax code and every regulatory change that comes down the pipeline. One change that’s been dominating
Change. It’s something ingrained in the DNA here at TaxProMarketer. The marketing landscape is always changing and business growth means changing with it. As the man at the helm this past year, I’ve seen plenty of it. But that’s not a story unique to us. The tax and accounting industry has felt it too. And
“How do you get new clients?” “Word-of-mouth.” “Referrals.” This is what I hear from tax professionals all the time. And it makes sense. The authority you carry with your current clients just naturally carries over. There’s trust established between you and them. Your clients have seen you go to bat for them and take care
“More” is a popular word in culture and business today, and especially when it comes to marketing your practice. More leads. More clicks. More calls. More traffic. “More” seems like the key to growing your firm, increasing your profits, retiring sooner, realizing your professional aspirations. Except when it’s not. (This is a conversation I was
I was at the IRS Tax Forum in San Diego last week (and DC before that and Atlanta before that). It’s been a minute since TaxProMarketer’s been to an IRS show — it’s been a long minute for all of us. I gotta say, it felt good to be back. I always particularly enjoy seeing
“The wrong way to run a company…” That’s what I usually hear about in the news. The story about the CEO who laid off 900 employees over Zoom surely didn’t escape your notice either. And we all know something about the notorious work environments over at Uber and Amazon. Because “if it bleeds, it leads.”
