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joy at work

Teach Google: Organic SEO Starts Now

It seems like we are forever starting something new as professionals. I personally feel that in my bones right now as I embrace my new role as CEO here at TPM. For you, though, there’s perpetually new rules from the IRS, new governmental policies to follow, new tech to integrate. If you think back to

transitioning roles

Transitioning Roles Is the Actual End Goal

So this might be a little bit of inside baseball (as the saying goes), but I actually think there’s something here for YOU. See, if you’re smart about your business, you are already building with the end in mind. That means that you’re doing everything you can to move yourself out of the seats of

CEO

A New CEO for TaxProMarketer

This is a special moment for TaxProMarketer. So I hope you’ll pardon me for a few paragraphs of “behind the scenes” doings here. No, I didn’t sell the company (even though we’ve had many suitors). No, I’m not retiring — and no, I’m not really going anywhere. I’m keeping my office in our building, sitting

tax season

Two Post-Tax Season To-Dos to Prioritize

No, this is not another email from a procrastinator asking you to work a miracle right at the end of tax season. “I know the tax deadline passed, but can’t you backdate my return and submit it today if I bring my docs in before five o’clock? My weed business blew up last year but

AI

Embracing the AI Paradigm Shift in Your Tax Business

If you read my email last week, you know I’m not losing sleep over the latest AI developments and how they’ll affect our industry. That’s my industry AND yours, btw … note the prediction of vocations most affected by the latest AI tech: Tax Preparers: 100% Accountants and Auditors: 100% Public Relations Specialists: 67.2% Writers

AI in business

Incorporating AI in Your Tax Business

Just in case you’ve been living under a rock this year and aren’t seeing the sweeping effects of AI in business right now… Some cool things are coming.  I’m not just talking about air conditioning season or “post-April 18th” season — both will be very welcomed.  I’m talking about massively disruptive and innovative changes to